Brand Manager In the gaming industry the brand manager (also called product manager) is the point person for every facet of the marketing plan for a single title or a franchise, like Modern Warfare or Madden. It’s an ambiguous title, but comes with a plethora of responsibilities. This individual is a game-lover at heart, but a business-minded shark. They work with a cross-functional team to package and market their brand while keeping an eye on the competition and trend climate.
