Brand Manager In the gaming industry the brand manager (also called product manager) is the point person for every facet of the marketing plan for a single title or a franchise, like Modern Warfare or Madden. It’s an ambiguous title, but comes with a plethora of responsibilities. This individual is a game-lover at heart, but a business-minded shark. They work with a cross-functional team to package and market their brand while keeping an eye on the competition and trend climate.
Malmö, Sweden Malmö is the capital and largest city of the Swedish county of Scania. The Malmö Metropolitan Region is home to 700,000 people. Malmö has undergone a major transformation with architectural developments, and it has attracted new biotech and IT companies, and particularly students through Malmö University, founded in 1998. The city contains many historic buildings and parks, and is also a commercial centre for the western part of Scania. In Sweden’s third-biggest city, games are something that are taken seriously. Massive Entertainment, part of Ubisoft has well and truly put Malmö onto the map.
