Digital marketing manager jobs involve understanding customers and the stories they tell and believe about themselves. Their main aim is to target users by advertising on new media platforms like social networks, email, and blogs, rather than magazine ads and radio commercials. Main tasks in a digital marketing manager job is to attract users and convert them into customers. Marketing effectively in the digital world means measuring and analyzing what works and what doesn’t via different social channels and platforms. Digital Marketing Managers are all about growing brands and business with powerful stories and user engagement Skills required for this role are email marketing, experience in SEO and web analytics, branding and storytelling and A/B testing
A brief history of Glasgow The River Clyde is key to the growth of Glasgow from a small 6th century settlement to the biggest city in Scotland today, and the third biggest city in the United Kingdom. From a 6th century settlement to today There is evidence of a settlement on the River Clyde since prehistoric times, but it is Saint Mungo, the patron saint of the city who is famous for founding the city in the 6th century with the construction of a small church where Glasgow cathedral now stands. Bishop Jocelyn is credited with gaining the status of burgh for the city in the 12th century from King William, thus creating a cause for celebration which led to the creation of the Glasgow Fair, an event which still takes place today. The Scottish Englighteenment period Glasgow's biggest periods of growth which contributed to its size and status today were during the Scottish Enlightenment period and the Industrial Revolution. The Scottish Enlightenment was a period in which Glasgow, in particular, was recognised for its contribution towards philosophy, literacy and invention at a European level. It took place during the era of the signing of the Act of Union between England and Scotland as the two countries joined as part of Great Britain. The famous poet Robert Burns, philosopher and economist David Hume and economic pioneer Adam Smith who wrote the Wealth of Nations, were key drivers of the changes associated with this period in Glasgow's history. The Industrial Revolution The Industrial Revolution brought about a great number of changes to the city, notably along the River Cyde which was drained to make way for shipbuilding yards. The heart of the city was transformed by a deep river and the industries and wealth which grew and prospered from it, from cotton to glass production, to textiles, paper and soap. As well as new wealth, the Industrial Revolution impacted on the migration of people from the countryside to the city, thus determining the layout and construction of the city today. From hospitals to schools to housing, Glasgow retains signs of its Industrial Revolution history in its makeup today. Present day Glasgow Named European City of Culture in 1990, Glasgow today is a hub for finance, education, culture, arts, food and one of Scotland's most famous exports - Scottish whisky. There are several distilleries in and around the city which help contribute to the economic wealth of the city and its inhabitants.