Marketing technologists is a fancy name given to marketing specialists who turn business plans to profitable business plans using technology resources. Marketing technologist job would typically involve creating marketing strategies and finding, testing, and selecting the technology that powers it for example targetting online customers via digital marketing solutions with emails. Skills required for a Marketing technologist role are project management skills, communication skills, soft skills, understanding and experience with online marketing strategies and concepts (like growth hacking + headline testing), Google Analytics, project management (like Asana) and email services (like Mailchimp).
