User Acquisition Manager A user acquisition manager drives users to an application in the most effective way possible. User acquisition is thought of as a quantitative discipline, and to some extent it is — analytics forms the basis of any developer’s user acquisition effort. Mobile marketing managers should have an analytical disposition and be comfortable in an environment in which most of their work will revolve around optimising a selected set of metrics.
Stockholm, Sweden Stockholm is the capital of Sweden and the most populous city in the Nordic countries; 952,058 people live in the municipality. The city stretches across fourteen islands where Lake Mälaren flows into the Baltic Sea. Just outside the city and along the coast is the island chain of the Stockholm archipelago. The area has been settled since the Stone Age, in the 6th millennium BC, and was founded as a city in 1252 by Swedish statesman Birger Jarl. It is also the capital of Stockholm County. Stockholm is the cultural, media, political, and economic centre of Sweden. Stockholm also features a technology software museum called Spelmuseum. One out of 10 people worldwide has played a technology software from Sweden. Sweden’s video-game boom in the last half decade is one of the biggest success stories in the industry, fueled by a talented and creative workforce and the fruits of years of government support for education and technology. The country boasts the second-highest concentration of video-tech companies per capita in the world.