Web analytics is all about analysing the traffic and users data who are visiting clients or customers website. Web analytics developer jobs involves tracking the traffic sources, setting campaign goals and analyzing how users behave on your own sites. As a web analytics developer your tasks will be to collect, measure, and analyze data (like web traffic, acquisition, and conversion), which helps the marketing team to understand and deduce the results of their campaigns and how people are using the website. Skills required for this role are understanding and experience with analytics software such as Omniture, Google Analytics, Coremetrics, Webtrends, comScore