, , United Kingdom, United Kingdom
Healthcare & Medical
Permanent | Full Time
Are you a dynamic and innovative marketer with a passion for the healthcare industry? Perhaps from the NHS itself? Are you ready to make a difference by driving strategic marketing initiatives that improve patient care and revolutionise the healthcare landscape? If so, we have an exciting opportunity for you!
The successful candidate will be responsible for the B2B marketing of EBO’s software solutions to all stakeholders (customers, partners and suppliers) and especially hospitals and other healthcare providers.
This individual will play a critical role in identifying potential clients within our pipeline (that is then ‘farmed’ by the sales team), communicating product benefits, and building strong relationships with key stakeholders in the healthcare industry.
The candidate will have an opportunity to work in a fast-paced environment in the AI sector and learn from collaboration with industry experts.
· Make a meaningful impact by promoting innovative healthcare solutions that improve patient outcomes and quality of care.
· Collaborate with a talented team dedicated to revolutionizing the healthcare industry through ground-breaking technologies.
Growth and Development:
· Fuel your professional growth with ongoing learning opportunities and challenging projects.
· Be at the forefront of industry trends and innovations, gaining valuable insights and expertise.
· Join a collaborative and inclusive work environment that fosters teamwork, idea sharing, and open communication.
· Engage with cross-functional teams, including product development, sales, and customer support, to drive success.
Industry Strategy and Planning
· Develop comprehensive marketing strategies specific to the healthcare industry, aligning with organisational goals.
· Identify market trends, customer needs, and competitive insights to drive strategic decision-making.
Campaign Development and Execution
· Create and implement innovative marketing campaigns targeting healthcare professionals, patients, and healthcare organisations.
· Craft compelling messaging and content that communicates the value of our healthcare solutions.
Thought Leadership and Brand Positioning
· Establish our brand as a thought leader in the healthcare industry through impactful content creation, industry events, and partnerships.
· Drive brand positioning that highlights our commitment to delivering superior healthcare solutions.
Product Marketing Collaboration
· Collaborate closely with product marketing teams to align messaging, positioning, and go-to-market strategies for healthcare-focused products.
· Ensure seamless communication and coordination between marketing and product teams.
Analytics and Performance Tracking
· Track and analyse marketing campaign performance, using data-driven insights to optimise strategies and improve results.
· Provide regular reports and recommendations to senior management.
· Bachelor’s degree in marketing, business, or a related field. Advanced degree preferred.
· Proven experience in healthcare industry marketing, with a deep understanding of healthcare trends, regulations, and customer needs.
· A minimum of 3 years experience in marketing software solutions to the NHS.
· Strong track record of developing and executing successful marketing campaigns in the healthcare sector.
· Excellent written and verbal communication skills, with the ability to articulate complex healthcare concepts in a clear and compelling manner.
· Analytical mindset with the ability to leverage data and metrics to drive informed marketing decisions.
· Strong project management skills, with the ability to manage multiple initiatives and deliver results on time.
· Collaborative and adaptable team player, with the ability to work effectively across cross-functional teams.
· Proficiency in marketing automation tools, CRM systems, and digital marketing platforms.
·An interest and understanding of technology and AI would be considered an asset.
If you are a passionate marketing professional ready to make a difference in the healthcare industry, we want to hear from you! Join us in our mission to transform healthcare through innovative marketing strategies. Apply now with your resume and a cover letter showcasing your experience and accomplishments in healthcare industry marketing. Together, we will shape the future of healthcare!#J-18808-Ljbffr
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