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Sr. Manager, Mobile App and Web - Offers & Gaming Product New


McDonald's Corporation


Chicago, United States

United States





Not specified

Permanent | Full Time

Job DescriptionMcDonald's is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries and billions of customers served each year. As the global leader in the food service industry, we have a legacy of innovation and hard work that continues to drive us. Today, we are growing with velocity and are focused on modernizing our experiences, not to make a different McDonald's, but to build a better McDonald's.We are moving fast and are adding to our best-in-class team. Joining McDonald's means thinking big every day and preparing for a career that can have impact around the world. We are customer obsessed, committed to being leaders, and believe we are better when we work together. Over the last couple years, we've launched home delivery, modernized our restaurant experience through digital enhancements and have so much more to come.We are dedicated to using our scale for good: good for people, our industry and the planet. From ambitious recycling initiatives and balanced sourcing efforts to our partnership with Ronald McDonald House Charities, we are constantly improving. We see every single day as a chance to have a genuine impact on our customers, our people and our partners.McDonald's has long been an industry leader, innovating to deliver improvements in the experience for our customers. In recent years, digital platforms have become an increasingly critical part of delivering phenomenal customer experience. We have invested to build assets and capabilities that will take advantage of this growing consumer interest in digital, including upgrades to the mobile app, as well as installation of self-order kiosks, and digital menu boards.We have built a new Digital Customer Engagement ("DCE") team to work closely alongside Global Technology in developing and deploying smart digital investments that improve experiences for our customers and drive visits, sales and cash flow for the system. Our collective vision is to make digital experiences more personal, more convenient and better value for our customers with an agile 'test, learn and improve' mindset. The role of the DCE team is to set the overall digital strategy and define digital customer solutions across ordering, payment, personalization, loyalty, and delivery. Together with Global Technology, we identify the most meaningful opportunities for our customers and our business, and we bring them to life through industry-changing products like Mobile Ordering and McDelivery. In addition to setting the overall digital vision and strategy, we help markets to accelerate opportunities, consolidate lessons to share across markets, measure progress and drive continuous improvement and enhancements to the McDonald's customer experience.We are seeking a world-class product leader to serve as Sr. Manager, Mobile App and Web - Offers & Gaming Product to own the product customer journeys for offers and gaming functionalities on the McDonald's mobile app and website channels. The ideal candidate is a customer-obsessed, product visionary who can lead and inspire cross-functional teams to deliver exceptional products that customers love.In this role, you and your team of product managers will be responsible for leading discovery and translating the "voice of the customer" into the overall strategy and roadmap for how we embed offers and gaming functionalities in the app and website while working with owners & operators around the world to ensure experiences are operationally viable and, most importantly, adopted and loved by customers and crew around the world. While you will obsess about your channels (app and web), you will be a collaborative, omnichannel experience champion who puts the customer first, and works closely with peers to deliver a seamless customer experience across all our touch points (e.g. Drive-Thru, Kiosk).Specifically, you will own the Mobile App and Web product visions for offers and gaming, help the DCE Data-driven CRM team to prioritize business requirements and translate requirements into features for agile development - leading a cross-functional effort that involves the DCE Capability and Design teams, and members of Product Engineering as key contributors. You and your product squad members will collaborate with a significant set of stakeholders around the world and will be missionaries who bring our markets along as partners in McDonald's digital ambition. You will work alongside Design and Product Engineering, leading them with compelling product visions, clear and aligned objectives, and by creating a customer obsessive culture. This role will report directly to the Sr. Director, Mobile App and Web Experience.Responsibilities:* Own and drive forward holistic digital product roadmap for McDonald's Mobile App and Web offers and gaming products, including innovation opportunities* Ensure product roadmaps align with leading-edge cross-channel vision for customers, with a focus on personalized offers and gaming* Own final decisions, with Mobile App and Web Lead, on backlog prioritization and refinement* Act as a key activist for customer centricity* Provide cross-functional leadership to agile product squads to deliver exceptional products for our customers, including day-to-day support (e.g., sprint meetings, rituals, OKRs)* Coordinate closely with key team members, including product and DCE leadership counterparts, market leaders, and cross-functional strategists to ensure priorities and feature requests are clearly understood* Lead interactions with markets as they relate to your product (coordinating with Product Engineering)* Drive discovery and play a key role in delivery with Global Technology development lead counterparts* Create and prioritize epics and user experiences during sprint planning, then work closely with scrum master and developers for agile delivery* Analyze progress and customer response to the Mobile App and Web customer journeys, report on critical metrics and product release impacts* Oversee feedback process and approve UX design wireframes for Mobile App and Web offers and gaming functionalities* Support product demos and end-user testing activities during sprint review cycles* Represent the business, both internal and external, in managing the backlogs and ensuring that development team understands priorities and customer needs

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